The Secrets of a Successful Video Marketing


Video marketing is the ability to use produced video narrative as a way to communicate to any one of your businesses constituents; employees, partners or customers, in a consistent frequency and ROI positive results. It’s a digital native medium that combines the storytelling power of television, the ease and authenticity of social media and the analytics of traditional digital media.

using video to promote or market your brand, product or service.  A strong marketing campaign incorporates video into the mix.Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral content.

Secrets of Super-Successful Video Marketing

1. Focus on stories, not sales

If you want your video to be watched, it needs to create some kind of value for the viewer. Videos that are purely focused on a brand, or driving sales, will likely be ignored..What stories do you want to tell? How will you tell them? The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are going to understand what your company is offering and what it can do for them

2. Keep it Short. 

The most important part of any video is telling a cohesive and concise story. “Your video ad shouldn’t be longer or shorter than it takes to tell your story well, so create a storytelling arc from the first frame to the last that keeps your audience interested along the way.”

There’s no set length for marketing videos although there are recommendations, the general rule is that shorter is better. Be ruthless with your editing to make the best of what you get.

3. Use the first few seconds to give out the Message.

Attention spans online are short. In fact, the average attention span is now just 3.8 seconds. When it comes to creating successful video, you must bring your story to life quickly, so as to instantly gather interest as people scroll through their feeds.

In the opening seconds, you must give clarity to what your video is about and give the viewer confidence that what they’re about to watch is work their time. Create a hook- One of the best ways to grab attention is with a hook at the start of your video. A hook is a really quick preview of what’s coming up in the video.  Upload an interesting thumbnail that is, an important first impression.

4. Engage. 

It’s not enough to simply tell your stories; you must engage your audience while you do so. make sure you plan ahead on how you will make your stories interesting and what will hook your audience.

The goal of video is to engage viewers with some enticing visuals, and then drive traffic back to the blog post.  Colorful caption overlays can be used so that one will follow along without any sound at all. ad If you turn the sound on, you will be treated to a nice little jingle.

4. Tell your story with or without sounds

With this in mind, it’s important to think about how you can ensure your video is engaging and interesting for viewers when it’s playing both silently and with the sound on.

When creating video, it is important for marketers to think about how they can create a compelling story without the need for audio. If users can pick up a story without the need for sound then you can certainly boost the effectiveness of your content.

5. Target relevant audiences on Facebook

One of the features that makes Facebook stand out from other marketing channels is the super-in-depth targeting you can use to select audiences for your content and distribution platform.

Sharing highly-targeted posts is a great way to make your content appealing to every member of your audience. And with Facebook organic reach in decline, this feature could be a great help to ensure you’re always reaching the most relevant people with every post.

Post targeting allows you to segment audiences by:

  • Age
  • Gender
  • Locations
  • Languages

Only people in the audiences that you choose can see the post anywhere on Facebook. So if you selected an age group of 18-24, no-one outside of that age range would be able to see the post.

6. Optimize for search (SEO)

If you’re not optimizing your video content for search, you could be missing out on huge numbers of views. Here are a couple of tips to ensure your videos are showing up in searches:

  •  Use keywords in your title

Just like the title or h1 tag of a web page, the title of your video is one of the most important factors for ranking well on Google and YouTube. You should try to include your main keyword in your title and keep it under 66 characters so that the text isn’t truncated in search results.

Facebook search is a little different. Results on Facebook are based on around 200 characters including what you Like and engage with, what you’ve searched for, and info about your identity.

  • Add a description to your video

Just as with the title, try to include keywords in the description. Avoid overdoing it, though, and ensure your description tells a story about what’s in the video, rather than just being a list of keywords.

Both YouTube and Facebook offer the ability to add a description to each video you upload. This is also valuable search real estate.

7. Collaborate with other brands and influencers

When a trusted influencer recommends a product it can feel more genuine and trustworthy than a brand telling you how great its own product or service is. CEO of Intuit, Scott Cook, said .“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.




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