How to Find The Right Digital Marketing Agency for Your Business

 What Is A Digital Agency?

  • Is an advertising agency that has evolved to meet the changing needs of marketing in the digital age.
  • Can also be defined as, – a company that provides strategic direction, creative design, and technical development for screen-based products and services.

Digital Agencies bring the graphic design and copy writing together with new technology and modern marketing techniques. The result is a highly creative mix of artistry, science, engineering and determination to fix problems and find solutions in a very fast changing landscape.

Main Services of Digital Marketing Agencies.

  • Website design and development,
  • apps, search engine marketing (pay-per-click, re-targeting)
  • Search engine optimization,
  • social media marketing,
  • content creation,
  • online lead generation and advertisement
  • online brand development and management.
  • Media campaigns video,
  • email marketing,
  • mobile campaigns and
  • ROI assessments among others

It takes a deep understanding of the medium and process to successfully guide and grow a brand through digital channels. Successful brands take advantage of interaction and provide additional consumer value through digital means. The core principles of brand strategy remain the same but aren’t just the domain of traditional agencies anymore.

Choose The Right Digital Agency To Work With.

The rate at which new companies are entering into the market makes it difficult to identify agency which is right for you. The companies offer a wide range of services and they differ from one to the other. Choosing the right digital partner is crucial to your business. The wrong one can quickly drain your budget and negatively impact your branding.

Recommended strategy for finding a digital marketing agency 

  1. Services offered

The nature and range of services offered is the first thing to consider when searching for a digital marketing agency to partner with. A wide range of services should be made available within a platform to ensure that all the marketing needs of a company can be,as given above.

2. Portfolio and Testimonials

This includes records of visible success achieved by clients that the agency has worked with and this information should be available on the website of the agency. A portfolio with a good number of clients is more reliable than one with only a few.

Testimonials are feedback received from previous clients on the services rendered by the agency. The better the testimonials, the more you should consider doing business with that agency.

3. Online Presence and Reputation

Measure their online activities and interaction on various social media. For example, the number of ‘likes’ on Facebook and the number of Twitter followers are good ways to see how popular they are as a business.

A Google search of the company’s name should provide information you need to make your decision such as reviews and feedback. If the search comes up with few results, then the company may not be the best choice for you. One of the reasons for this might be a result of offering ineffective service, inexperience or negative reviews from clients. It is advisable to choose a company with great online presence. By so doing, you can rest assured that your business is in safe hands.

4. Find out on Their Credibility 

Be sure to determine the agency’s credibility and experience. Read through client testimonials on its website and review sites and ensure the testimonies are authentic.

Ask for client references, including one from an account that did not go so well. All agencies have had engagements that did not go so well. It is important to get an idea of how they dealt with them in addition to recommendations from the good ones. Call these references instead of sending an email. You will be surprised by how much more information you can obtain from a phone call.

A good agency should have a professional and decent website. The Site should appear high in search results which indicates SEO acumen. Social media pages should be properly maintained and with quality content.

5. Understand Website Development Technologies 

Your website is the base of everything and must be built and be hosted properly. Ask your potential account manager what sides of this triad they have had past working experiences. If  they have had experience working on both the client and agency sides. If yes, then they have an advantage in developing digital strategies because of their operational experience.

6. Experience in the Industry 

Does the agency have experience in your industry?. If it does, then ask about those engagements, what went well and what was challenging.  A good marketer can evaluate a client’s industry, online presence and competitors and devise an effective strategy.

Advantages of Working With a Digital Marketing Agency.
  1. They specialize in cost effective solutions that only target the audience you are interested in.

2.  Hold their clients’ programs to the immeasurably and accountability metrics. This  mean that ideas that work get increased investment.

3. Bring a range of multi-disciplinary solutions to every problem and provide solutions for the entire customer experience.  It may Include sales and marketing, online shopping, subscription services, billing and delivery.

4. Embraces strategic thinking, technical innovation and storytelling/brand building to deliver on client’s objectives.

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