Graphics Designs Encompass Media Development Disciplines

Graphic Design 

Is an artistic profession or process that relies upon visual communication and problem-solving through the use of typography, photography and illustration. The purpose is conveying information to a specific or general audience.

Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form it takes can be physical or virtual and can include images, words, or graphics. The experience can take place in an instant or over a long period of time.

The work can happen at any scale, from the design of a single postage stamp to a national postal signage system. It can be intended for a small number of people, such as a one-off edition book or exhibition design. Can also be seen for a bigger audience interlinked digital and physical content. It can also be for any purpose, whether commercial, educational, cultural, or political.

How Graphic Design Works

Have you ever imagined a world without pictures to help you visualize products you are purchasing?.  A good company utilizes pictures and text to help capture the attention of its audience. 

Today, graphic design is often produced by using graphic design software. Some examples of graphic design software include Photoshop, Adobe Creative Cloud, and CorelDraw. Artistic work  plays a huge role in retail because it helps give customers an idea of what the brand message is and how the product looks. It also gives companies a way to make their products stand out in stores. For these reasons, and to make sure designs do not infringe on anyone else’s copyright, graphic designers should strive to be creative and original.

What Is Digital Media Design?

Digital media designers are generally trained in motion graphics, screenwriting, video editing, digital audio production and video production. Digital media often appears in the guise of a digital magazine or e-book; rather than being designed as a digital print material.

Visual Communication

Both graphic design and digital media design encompass media development disciplines. These two fields set out to create forms of visual communication media that often relate an idea, image or brand to an audience.

How you can use Graphic Design 

You can use graphic design for anything from annual reports to large-scale advertising or banners. It can help you to: create a memorable brand identity for your business or products, strengthen your business’ position within its industry, set you apart from your competitors, promote your business and its offerings to different audiences and increase sales through better advertising.

Types Of Graphic Design

1. Corporate Design

Every business whether it’s small, medium or large has a different story to tell. The story is about their vision, mission, strength. This is perfectly said by use of designs. It brings out the brand differentiation Recognition. Such design would include; Logo – is a graphic mark or a symbol used to identify the company, product or brand.  A planned logo design attracts the potential clients. It is instantly recognizable and memorable form other company branding.

Stationery Design – The best way to popularize your business is through great stationery apart from Logos. Be it letterheads, business cards, folders, envelopes, etc., having a customized stationary is a great way to show professionalism

2. Publication Graphic Design

Publication design is a thoughtful process of putting together the images and text to support the content visually. When designing a publication, there are several things which need to be taken into consideration-where it will be published, which format is accepted by the publisher. Examples are: Newspapers, Books, Newsletters, Directories, Annual reports, Magazines, Catalogs,Brochure  etc.

 3. Environmental Graphic Design (EGD)

Also known as experimental graphic design- Is communicating a story by combining various elements such as color, material, pattern, etc. with the architectural features of the brand. The main aim is to connect the people to places and make their experience memorable, informative or easier to navigate.

4. Packaging Graphic Design

Packaging wrapper to protect the product and also has the power to communicate a brand story. The design of the packaging should be such that it immediately grabs the attention of the consume.

5. Website Graphic Design 

A good website design can help you in attracting the potential customers and increase the sales. professional web designers  helps your company to build a user-friendly and athletically pleasing website for your company. He is a visual communicator whose job is to put together all the elements such as text, images, layout, etc. and design a website that can arouse the curiosity in the customers to dive in. further.

6. Advertising and Marketing Graphic Design

Creating and organizing the visual artwork used in the advertisements for product and services. It’s all about persuasion. Advertising can be seen everywhere in the form of billboards, television, wall paintings, etc. People who designs advertise are not only talented in creative design but also know how to sell a product and capture consumers mind.

7. Label Design, Book Cover Designs

A label design is a visual that differentiates your product from your competitors in the crowd of supermarket shelves. A label generally holds the information such as its maker, manufacturing and expiry date, ingredients, warnings, etc.

Some people buy books just because that book cover will look beautiful on their bookshelf. A good cover design can be the most significant driver of any book’s success. The cover of the book communicates a story and message through multiple colors, fonts, images, symbols.

8. 3D Graphic Designing

It has become the most popular effects used in almost all the industries. It is an art of creating a design on the X-Y-Z scale (width, height, depth) which can be rotated and viewed from all the angles in real-time. 3D graphic designing is gaining a lot of importance these days.

9. Mobile App Design

The mobile industry is growing very fast. Companies have started delivering their content and services through apps. According to Fortune, 75% of users open the app and never return. Apart from speed and ease to use features, it is the design that makes an app successful.

10. Motion Graphic Design

Motion graphic is an animation, with a text as a significant component. It is a way to communicate with the audiences with music and compelling content. It has become one of the most popular styles among the marketers. Examples: videos, animated text, video games, presentations, etc.

Designs Can Simplify or Disrupt 

The design simplifies something quite complex, making it easy to navigate and get to your destination. It is important that, signage design, graphic design must provide very clear and easy ways to convey information.

Design in a Digital World

Increasingly, graphic design and web design go hand-in-hand. Magazines must have an online presence, and so do newspapers, grocery stores, hospitals,

and other kinds of business and institutions. Therefore, graphic designers must create and maintain a consistent look and feel across many disciplines.


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