Mobile Marketing

Definition

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on mobile devices such as; smartphones and tablets. Other platform used include; via websites, email, SMS and Multimedia Services(MMS), social media, and apps.

If this marketing strategy is done the right way, it can provide customers with personalized, time and location – sensitive information.  Using smartphones they can get exactly what they need when they need  it and and not confined in a specific place.

Effective Mobile Marketing

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

The use of SMS has become very popular branch in Mobile Marketing industry with several advertising SMS sent out to user. SMS has a great impact since messages can be delivered to practically any mobile phone user without the access of Wi-fi or mobile data connectivity.https://www.learnafrica.co.ke/management-consultants-kenya/#1530197661868-3e898d09-acc4

How Does Mobile Marketing Work (Mobile Marketing Strategy)

There are various strategies of mobile marketing which business can use. The kind  of strategy to be used will depend on the specific industry, the target audience and the budget allocated. Mobile-optimized websites and marketing methods are vital to business success in the modern market. Whether you wish to increase the bottom line for your brand or improve customer engagement at multiple touch points. Your online marketing skills should include a knowledge of the mobile marketing realm to help enhance your marketing strategies.

1. Mobile image ads:

Image-based ads designed to appear on mobile devices.

2. Text messaging (SMS)

SMS marketing involves capturing a user’s phone number and sending them text messages. Although text messaging is not a new technology, it is still a great way for certain businesses to directly interact with their consumers. Hotels can send a special promotion that they are offering at a particular perriod. This type of content can be specifically tailored to the person who is receiving the text message. Text messaging provides an immediate and affordable way to connect with consumers.

SMS allows you to quickly and easily spread the word to your best customers with a simple text message. People respond much quicker to SMS than any other form of communication. You can attach a  picture to any outgoing text campaign for greater response!

3. App-based Marketing: 

Is about interacting with your users through their entire life cycle from when they first hear about your app, to when they become a loyal and regular user. To do this effectively, you have to figure out who will use your app, where to find those people, what to say to them, and what they want from you.

4. Mobile search Ads: 

These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps. A type of ad that can appear on web pages and apps that are viewed on a mobile device like a cell phone or tablet.