What is Search Marketing?

Is a type of online marketing strategy that promotes websites by increasing their rankings and visibility on search engines like Google, Yahoo,  Bing and others. Search marketing employs both paid and unpaid (organic) tactics to help Internet users find the right website among millions.

In business terms, therefore search marketing would mean, increasing the visibility of a brand or a product on search engines by serving an ad at the precise moment it will be relevant to the audiences intent or by optimizing its ranking naturally.

Search Marketing Encompasses:

SEO – better known as Search Engine Optimization. this is the process of earning traffic from the free or organic or natural search results on search engines. Meaning that a marketing firm doesn’t have to pay for it.

Search engine optimization is one of the most critical parts of search marketing, encompassing keyword adjustments, content optimization, and link baiting. It is based on special algorithms that analyze the instances of specific keywords on a website. An effective SEO campaign can position an e-commerce site to rise to the top of the Google rankings.

SEM – known as Search Engine Marketing that is, Buying traffic through paid search listings

Paid search marketing tactics include PPC (pay-per-click) listings, contextual advertisements, and paid inclusions. Pay-per-click advertising operates similarly to SEO because it’s based on keywords. While search engine optimization works organically. PPC results show up in advertisement boxes on Google. Companies pay to be represented by specific keywords, and owe money each time a user clicks on one of these ‘sponsored’ links

How is Search Marketing Today?

Nowadays, many user are conducting searches from their mobile devices. That means your pages must be easily accessible from phones and tablets as well as computers. Therefore it is important to adopt a mobile mindset.

If a website is not set up right, Google will not even see it. But once your structural issues are resolved, one can focus mostly on content and basic on-page optimization.

How to Build a Better page than your Competitors

The key to SEO is simply to build a better page than anyone else on the web. For each search query, Google wants to put the absolute best page at the top of the SERPs. So your page needs to be the most relevant and the closest match for searchers’ intent.

Today, search is everywhere it matters that is why every time the topic of Search marketing is mentioned, what comes into mind is, google and the ranking, right? Even though they are the premiere search engine but there are channels.

Why is Search more than Traffic

When it comes to SEO, we talk about winning, ranking, and beating out the competition. You’d think that ranking at the top of Google or whatever channel you’re using is your top goal for search marketing  but it is not.  This is because you can’t pay your bills with rank. And you can’t take traffic to the bank. In reality, those metrics are fluff. The real question is this: Are you making money from search?

The reason we do search marketing is to get more leads and sales.