REINFORCE YOUR VIDEO CTA

What exactly is a Video CTA (Call To Action)

Refers to the action you want your viewer to take after watching your video. The main goal of  a Video CTA is to increase website visits and start the conversion process. Websites have options such as, call now, sign up, learn more, get a free trial, buy now, and click here. By clicking on these options, the customer thinks that what will happen next will move them one step closer to solving their problems.

Why is CTA Important?

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If your explainer video is engaging and entertaining enough so as to make your audience watch it till the end, then you have great chances of going one step further. By including a clear and compelling CTA at the end or in specific segments along the video, you’ll be leading them to actually do “something”

How to use CTA effectively

There are different types of CTAs, and several ways to include one in your video. If you get too pushy, maybe you won’t get any good results. It´s better if you lead your audience in the direction you want. By being creative and giving them something useful and timely. Encourage them to ask for more, make them feel curious about your product, offer them some kind of giveaway or reward for trusting you.

When creating videos, be sure to optimize your content with calls to action. A CTA doesn’t always have to directly lead to a sale or sign up, video CTA’s could include:

1. Ask a question:

leverage the power of a CTA by encouraging your viewers to join your conversation in your brand’s social networks. This is a great way to interact with your audience and collect their feedback.

2. Enter to win:

Giveaways are always effective. By including some kind of giveaway in a dedicated landing page you can get a great response from your audience.

3. Free trial:

If you have a subscription business model, this option is for you. With a free trial you can give your potential customers the possibility to test your product before actually paying for it.

4. Fill out a short form:

This one is much more common and is still effective. Asking for specific information from your audience can help you build a qualified database of potential customers who are interested in your product or service.

5. Watch another video:

You can help your viewers to complement the information they have just received with another video that is more specific, or that is strictly aligned to the buying stage that they are at.

6. Download an eBook:

leading them to download a free eBook is also another great way to provide them with useful and valuable information about your product.

7.  Vocal CTA

If there’s a person speaking in your  video, or even if your video has a recorded voice -over. You can Call To Action. The great thing about this is that a human voice tends to and can be highly persuasive (even more so if the person is making eye contact with the viewer).

8. Button CTA: If you want to add a pinch of interactivity, you can include a CTA button that is eye-catching and compelling. This way your audience will be able to click on it directly and take the next step e.g more information, subscribe to a newsletter, fill in a form, download a whitepaper etc.

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• Subscribe to your channel, Follow / Like your Page, Share with your friends, Comment on the video, Check out other content.

Conclusion:

You should really know exactly what the Video’s CTA is to be. You should be clear enough in placing your Video CTA in your video and again on your website so that the conversion channel starts and can end in one seamless process.

Where should you place a CTA in your videos?

Best Practices

There are three common positions to add calls to action within videos

• Pre-roll Calls to Action- at the very start of the video ensure that every viewer sees them and has an opportunity to click.
• Mid-roll Calls to Action- can be anywhere between the start and the  end. They are designed to target viewers when they are most engaged.
• Post-roll Calls to Action- appear at the very end of the video to ensure the viewer is highly interested before being presented with a CTA. for example, Add a card to the end of your video.

Conclusion:

Reinforce your video CTA and Make it unique.

You should be clear enough in placing your Video CTA in your video and again on your website so that the conversion channel starts and can end in one seamless process.

Not every video CTA needs to be the same old “Learn More” or “Get Started.” These are okay in many cases, but not very inspiring. Instead, invite your viewers to do something more specific, and put the value proposition right in the video CTA.

Your CTA works best when it is reinforced in multiple places. Don’t just drop a button at the end of a video, also encourage users to take the action you want with a direct ask in voice-over.This makes a CTA feel more personal than a button alone, and is also an opportunity to let viewers know more about the action you want them to take.